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Monday, May 26, 2014

Twitter Geo-Targeted Ads

By Bilal Syed


Twitter has expanded its geo-targeted ads to eight more countries. You can now target users located in twelve countries and country-level geo-targeting is available almost everywhere in the world. Twitter has also improved its geo-targeting feature so you can find users within more precise areas.



Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)

Twitter says that there is now a total of 12 countries who have state/region geotargeting available, and also have more than 200 countries with country level-targeting. Twitter has been offering some location targeting since late March this year, when it unveiled geo-targeting for Promoted Twitter Accounts and Tweets. But today's announcement has marked the very first time it has enables this type of Promotion Trends to state/region areas of an individual country.

Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.

Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.

Twitter is rumored to worth over 10-billion dollars! With many businesses using Twitter to generate buzz, share content, and drive sales to their websites. Twitter is rumored to be mostly lookie loos, as a tiny percentage of users who actively tweet. What does all of this mean? We can probably expect Twitter to continue to expand it's marketing efforts and make attempts to increase it reach. With the millennial generation being notably short on time and attention, micro-blogging services like Twitter and Instagram may become more important players in the world of online marketing.




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