AppFlood, a China-based ad network for mobile platforms, released a report on the types of ads that generate the most revenues. The report found that interstitial ads generate 70% of the revenues recorded by the company on over 400 billion devices. A significant percentage of these interstitial ads were videos or rich content.
The Power Of Video
Interstitial ads are displayed as a full page. These ads appear between two navigational steps, for instance right after a user follows a link to a website. The ad appears as a full page and the user has to either watch a video or wait a few seconds before they can access the page they wanted to see. This practice can feel intrusive but you can provide your audience with a positive experience if you target users who will be interested in your ads and create high quality ads.
Interstitial ads are a great way of engaging users since you do not have to compete for their attention with the content they were trying to access. These ads allow you to get the full attention of your audience for a few seconds. You can engage your audience with an original video or create a full page ad with rich content. This represents a higher investment than purchasing adds that will be displayed as part of a web page but you should generate more revenues.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
The Power Of Video
Interstitial ads are displayed as a full page. These ads appear between two navigational steps, for instance right after a user follows a link to a website. The ad appears as a full page and the user has to either watch a video or wait a few seconds before they can access the page they wanted to see. This practice can feel intrusive but you can provide your audience with a positive experience if you target users who will be interested in your ads and create high quality ads.
Interstitial ads are a great way of engaging users since you do not have to compete for their attention with the content they were trying to access. These ads allow you to get the full attention of your audience for a few seconds. You can engage your audience with an original video or create a full page ad with rich content. This represents a higher investment than purchasing adds that will be displayed as part of a web page but you should generate more revenues.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
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