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Thursday, January 28, 2016

Create A Course Online For Profit

By Hopper G. Floresca


The search for knowledge is a constant quest, whether the goal be to learn something traditional or get instruction on a specialized task. Possessing the know-how on a particular subject can be a potential money making opportunity. An instructor can reach more students outside their local area by taking time to create a course online and opening it to everyone for purchase.

Many people prefer to bypass the traditional classroom setting and do internet learning instead, for a number of varied reasons. In this manner they do not have as many distractions, can be comfortable and follow the instructions at their own pace for better understanding. Another thing that most find appealing is that this type of program is generally more affordable.

There is no need to feel intimidated by the fact that there may be several other options available on the topic. Each presentation will be done in a slightly different manner which is something potential students will be looking at when making a selection. Many varying factors are going to influence the final decisions of those considering internet learning.

Creating the presentation may be done using either a written manual for step-by-step instruction, or by following the process on another video tutorial. Either way, one will need a few key tools such as an internet capable device, a good webcam and a quality microphone that records sounds clearly. A reliable software program like PowerPoint or Keynote for publishing, and a screen recording program such as Screenflow, will also be needed.

The first step is creating an outline plan of how the presentation will flow. It will need to be decided how many lessons will be included, the order in which things will be discussed and whether or not an agenda is necessary. Most people also tend to look for programs that have a contact number or email just in case they run into problems or have questions.

It is also important to decide what audience is being targeted. This needs to happen prior to the creation because that is a key part in how the presentation should look, feel, what graphics and videos will be used, how it is to be marketed and its cost. The price needs to be affordable to those who will most likely use it, but also high enough to make it profitable.

After completion, the next step is designing a marketing strategy. This plan includes factors like using YouTube, Vimeo and other video sharing options to promote the program, going Facebook Ads or Google AdWords to get quick links to the sales page, and utilizing the various social media options to gain exposure. The target audience has a huge impact on advertising choices.

Sales pitch details, purchasing links, acceptable payment options and the level of devotion to promotion are all factors that will also need to be attended. It would be best if the program is designed with the capabilities to operate on smartphones and tablets as well as PCs and Macs as it will broaden the prospective client base. This can be a simple way to earn income from sharing one's knowledge.




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