It is very important for a business to have a presence on Facebook. Everyone is on Facebook and people expect brands to be there too. Even if they do not post often, they still need to be there. When the average person goes on Facebook, they might be looking for their favorite brands or new brands to try. If a business is not there, they will lose out on that marketing method. The nice thing is that you do not even have to pay to be seen on Facebook. Once you post on your business page it is out there. It can be shared by a lot of people if it is a good post.
One advantage is that if someone "likes" your page, then it shows up on their "wall" and their friends see that they've "liked" your page. This is a great way to advertise as the friends often will go and take a look to see what it's all about. This may in turn lead to more "likes" and the process repeats with a new person who has other friends on their list.
If you have to pick just one place to be online, it should be Facebook. There are just so many different ways to connect with people there. In addition to having a page for your business, you could also start a group. By doing so you can create a targeted group of customers to talk with.
4. Customer interaction and feedback are two of the most important factors for a successful business. A fan-page on Facebook will allow a business to learn more about their customers. Through comments and posts, the business will get a timely feedback from a larger audience.
On your website you can invite visitors to "like" your Facebook page as well. In short, Facebook has made it very easy to take advantage of some great free advertising and promote your business. Every time someone interacts on your page it shows in their feed which shows others and the domino effect is on its way to bringing in more customers for you.
A well designed Facebook page for a business can be a great asset for personalizing the business and allowing for customers and potential customers a way to communicate with the business in a personal way. An online visibility needs to be more than just a digital flyer or postcard. People really do like to engage and give their opinions, and that is just what Facebook is designed to do. Not only does it give you, the business owner, the opportunity of showcasing your product or service, it gives your customers, future customers, and others a way to create a dialog with you.
One advantage is that if someone "likes" your page, then it shows up on their "wall" and their friends see that they've "liked" your page. This is a great way to advertise as the friends often will go and take a look to see what it's all about. This may in turn lead to more "likes" and the process repeats with a new person who has other friends on their list.
If you have to pick just one place to be online, it should be Facebook. There are just so many different ways to connect with people there. In addition to having a page for your business, you could also start a group. By doing so you can create a targeted group of customers to talk with.
4. Customer interaction and feedback are two of the most important factors for a successful business. A fan-page on Facebook will allow a business to learn more about their customers. Through comments and posts, the business will get a timely feedback from a larger audience.
On your website you can invite visitors to "like" your Facebook page as well. In short, Facebook has made it very easy to take advantage of some great free advertising and promote your business. Every time someone interacts on your page it shows in their feed which shows others and the domino effect is on its way to bringing in more customers for you.
A well designed Facebook page for a business can be a great asset for personalizing the business and allowing for customers and potential customers a way to communicate with the business in a personal way. An online visibility needs to be more than just a digital flyer or postcard. People really do like to engage and give their opinions, and that is just what Facebook is designed to do. Not only does it give you, the business owner, the opportunity of showcasing your product or service, it gives your customers, future customers, and others a way to create a dialog with you.
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